We reserve the use of the CAMBRIDGE brand (name and logo) — which refer to the ̽»¨Ö±²¥ as a whole — for ̽»¨Ö±²¥-level business only. We have a responsibility to ensure that:

  • our brand is used only on those activities for which the ̽»¨Ö±²¥ as an institution is accountable
  • our brand is never used in a manner that implies ̽»¨Ö±²¥ endorsement of or responsibility for an external organisation, business, product, activity, event or idea. This maintains our commitment to impartiality
  • activities the ̽»¨Ö±²¥ is associated with uphold the standards aligned with our educational mission

Members of the ̽»¨Ö±²¥

You should make it clear when you are representing the ̽»¨Ö±²¥ versus acting independently.

When conducting personal business activities with third parties, members of the ̽»¨Ö±²¥ or alumni:

  • must not use the ̽»¨Ö±²¥ brand name (‘CAMBRIDGE’) and/or logo in a personal capacity
  • must not give the impression that they are representing the ̽»¨Ö±²¥ on any official business by using our brand
  • must ensure any third parties you work with in a personal capacity do not imply a formal link with the ̽»¨Ö±²¥ by using our brand. This includes teaching, consulting or speaking as well as not using the ̽»¨Ö±²¥ brand on websites or documents (particularly letterheads).
  • may use the ̽»¨Ö±²¥ name alone when writing biographically (e.g. Jane Doe, Professor of Economics, ̽»¨Ö±²¥ of Cambridge), such as on a CV

See further guidance on .

Staff

If you need to use our brand assets for Cambridge-related communications, please download and use the .

If you are working on a collaboration with a third-party and would like to use the Cambridge brand (name and/or logo), you must .

Students

Students are not permitted to use the logo for promotional purposes. This includes websites, social media channels or business cards.

Students may use the logo for PhD dissertation covers. 

Students who wish to use a departmental logo when representing the ̽»¨Ö±²¥ at a conference, for instance, must get written permission from their Head of Department.

Alumni groups, ̽»¨Ö±²¥ Societies and Cambridge Students’ Union

Registered student societies and alumni groups may use the Cambridge brand (name and/or logo) as part of the registration process with the appropriate body, in line with the agreed Brand team approval process. This includes the , and .

Registered student societies and alumni groups may not register companies, charities and trademarks using the ̽»¨Ö±²¥ brand (name and logo).

Unregistered societies, teams, groups and individuals may not use the Cambridge brand (name and/or logo) without permission.

Cambridge Students’ Union is operationally independent from the collegiate ̽»¨Ö±²¥ and therefore their own brand identity (name and logo) prevails on all marketing communications touchpoints, including any certificates of attendance for events.

Third parties and external organisations

A third party generally refers to any person, company or other entity that is not directly affiliated with Cambridge but with whom Cambridge interacts. Examples include collaborators, funders, suppliers, consultants and contractors.

Third parties and external organisations must:

  • request permission to use the Cambridge brand (name and/or logo)
  • only use the Cambridge brand (name and/or logo) under licence
  • not use the Cambridge brand (name and/or logo) for financial gain or commercial promotion
  • not use the Cambridge brand (name and/or logo) in a way which suggests that the ̽»¨Ö±²¥ endorses any external organisation, business, product, event, project or idea

We do not permit the Cambridge brand (name and/or logo) to be used to endorse our suppliers' services in regard to the purchase of products or services.

̽»¨Ö±²¥-supported businesses, such as spin-outs and start-ups, may apply for a trademark licence to use a Cambridge-formative mark. Please contact the Brand Plenary Group at brand@admin.cam.ac.uk.

You may qualify for a commercial licence if:

  • you provide eligible products or services, such as merchandise, art reproductions or tourist services
  • these activities, and the royalties they generate, support the ̽»¨Ö±²¥â€™s work

Questions?

Contact brand@admin.cam.ac.uk.