̽��ֱ�� of Cambridge - School of the Humanities and Social Sciences

Opinion: Humans should be at the heart of AI

lw355 — Thu, 03 Apr 2025 16:48:27 +0000

With the right development and application, AI could become a transformative force for good. What's missing in current technologies is human insight, says Anna Korhonen.

Play 'humanises' paediatric care and should be key feature of a child-friendly NHS – report

tdk25 — Mon, 31 Mar 2025 10:01:53 +0000

Play should be a core feature of children’s healthcare in forthcoming plans for the future of the NHS, according to a new report which argues that play ‘humanises’ the experiences of child patients.

̽��ֱ��report, by ̽��ֱ�� of Cambridge academics for the charity Starlight, calls for play, games and playful approaches to be integrated into a ‘holistic’ model of children’s healthcare – one that acknowledges the emotional and psychological dimensions of good health, alongside its physical aspects.

Both internationally and in the UK, health systems have, in recent decades, increasingly promoted play in paediatric healthcare. There is a growing understanding that making healthcare more child-friendly can reduce stress and positively improve younger patients’ experiences.

Despite this recognition, play often remains undervalued and inconsistently integrated across healthcare contexts. For the first time, the report compiles evidence from over 120 studies to make the case for its more systematic incorporation.

In the case of the UK, the authors argue that the Government’s forthcoming 10-year health plan for the NHS offers an important opportunity to embed play within a more holistic vision for childhood health.

̽��ֱ��report was produced by academics at the Centre for Play in Education, Development and Learning (PEDAL) at the Faculty of Education, ̽��ֱ�� of Cambridge. Starlight, which commissioned the review, is a national charity advocating to reduce trauma through play in children’s healthcare.

Dr Kelsey Graber, the report’s lead author, said: “Play and child-centred activities have a unique capacity to support the emotional and mental aspects of children’s healthcare experiences, whether in hospital or during a routine treatment at the GP. It won’t directly change the course of an illness, but it can humanise the experience by reducing stress and anxiety and enhancing understanding and comfort. Hospital-based play opens up a far more complete understanding of what it means for a child to be a healthy or well.”

Adrian Voce, Head of Policy and Public Affairs at Starlight, said: “With the government promising to create the healthiest generation of children ever as part of its new long term health plan, this compelling evidence of the benefits of play to children’s healthcare is very timely. We encourage ministers and NHS leaders to make health play teams an integral part of paediatric care.”

̽��ֱ��report synthesised evidence from 127 studies in 29 countries. Most were published after 2020, reflecting intensified interest in children’s healthcare interventions following the COVID-19 outbreak.

Some studies focused on medically-relevant play. For example, hospital staff sometimes use role-play, or games and toys like Playmobil Hospital to familiarise children with medical procedures and ease anxiety. Other studies focused on non-medical play: the use of activities like social games, video games, arts and crafts, music therapy and storytelling to help make patients more comfortable. Some hospitals and surgeries even provide “distraction kits” to help children relax.

In its survey of all these studies, the report finds strong evidence that play benefits children’s psychological health and wellbeing. Play is also sometimes associated with positive physical health; one study, for example, found that children who played an online game about dentistry had lower heart rates during a subsequent dental procedure, probably because they felt more prepared.

̽��ֱ��authors identify five main ways in which play enhances children’s healthcare based on the available body of evidence:

Reducing stress and discomfort during medical procedures. Play is sometimes associated with physiological markers of reduced distress, such as lower heart rates and blood pressure. Therapeutic play can also ease pain and anxiety.

Helping children express and manage emotions. Play can help to alleviate fear, anxiety, boredom and loneliness in healthcare settings. It also provides an outlet for emotional expression among all age groups.

Fostering dignity and agency. In an environment where children often feel powerless and a lack of personal choice, play provides a sense of control which supports mental and emotional wellbeing.

Building connection and belonging. Play can strengthen children’s relationships with other patients, family members and healthcare staff, easing their experiences in a potentially overwhelming environment. This may be particularly important for children in longer term or palliative care.

Preserving a sense of childhood. Play helps children feel like children, and not just patients, the report suggests, by providing “essential moments of happiness, respite and emotional release”.

While play is widely beneficial, the report stresses that its impact will vary from child to child. This variability highlights a need, the authors note, for informed, child-centred approaches to play in healthcare settings. Unfortunately, play expertise in these settings may often be lacking: only 13% of the studies reviewed covered the work of health play specialists, and most of the reported activities were directed and defined by adults, rather than by children themselves.

̽��ֱ��report also highlights a major gap in research on the use of play in mental healthcare. Just three of the 127 studies focused on this area, even though 86% emphasised play’s psychological benefits. ̽��ֱ��report calls for greater professional and academic attention to the use of play in mental health support, particularly in light of escalating rates of mental health challenges among children and young people. More work is also needed, it adds, to understand the benefits of play-based activities in healthcare for infants and adolescents, both of which groups were under-represented in the research literature.

Embedding play more fully in healthcare as part of wider Government reforms, the authors suggest, could reduce healthcare-related trauma and improve long-term outcomes for children. “It is not just healthcare professionals, but also policy leaders who need to recognise the value of play,” Graber said. “That recognition is foundational to ensuring that children’s developmental, psychological, and emotional health needs are met, alongside their physical health.”

̽��ֱ��Cambridge report argues that play should be a recognised component of children’s healthcare in the Government’s forthcoming 10-year plan for the NHS.

Hospital-based play opens up a far more complete understanding of what it means for a child to be a healthy or well

Dr Kelsey Graber

Sturti, via Getty Images

Children’s hospital ward

̽��ֱ��text in this work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. Images, including our videos, are Copyright © ̽��ֱ�� of Cambridge and licensors/contributors as identified. All rights reserved. We make our image and video content available in a number of ways – on our main website under its Terms and conditions, and on a range of channels including social media that permit your use and sharing of our content under their respective Terms.

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Opinion: AI can unlock productivity in public services

lw355 — Thu, 27 Mar 2025 07:00:19 +0000

AI applications have tremendous potential for improving productivity – saving time and money and improving quality of service. Here's what's required to make this work in the public sector, says Diane Coyle.

How will history tell our stories?

lkm37 — Mon, 24 Mar 2025 09:17:37 +0000

Historian Helen McCarthy helps us make sense of our recent past. She infuses her subjects – from working mothers to modern retirees – with urgency and personality.

Major new policy school at Cambridge set to advance ‘good growth’

fpjl2 — Mon, 03 Mar 2025 09:18:50 +0000

The Bennett School of Public Policy opens this autumn, and is already leading work on two of the most pressing policy problems of our time: implementing AI and revitalising post-industrial regions.

̽��ֱ��tale of the tomb of Thutmose II

fpjl2 — Mon, 24 Feb 2025 12:15:24 +0000

Cambridge ̽��ֱ��'s Dr Judith Bunbury is Deputy Mission Director of the archaeological project in the Theban Mountain area that found the lost tomb of Thutmose II.

Forcing UK creatives to ‘opt out’ of AI training risks stifling new talent, Cambridge experts warn

fpjl2 — Thu, 20 Feb 2025 07:56:32 +0000

̽��ֱ��UK government should resist allowing AI companies to scrape all copyrighted works unless the holder has actively ‘opted out’, as it puts an unfair burden on up-and-coming creative talents who lack the skills and resources to meet legal requirements.

This is according to a new report from ̽��ֱ�� of Cambridge experts in economics, policy and machine learning, who also argue the UK government should clearly state that only a human author can hold copyright – even when AI has been heavily involved.

A collaboration between three Cambridge initiatives – the Minderoo Centre for Technology and Democracy, the Bennett Institute for Public Policy, and ai@cam – the report argues that unregulated use of generative AI will not guarantee economic growth, and risks damaging the UK’s thriving creative sector.

If the UK adopts the proposed ‘rights reservation’ for AI data mining, rather than maintaining the legal foundation that automatically safeguards copyright, it will compromise the livelihoods of many in the sector, particularly those just starting out, say researchers.

They argue that it risks allowing artistic content produced in the UK to be scraped for endless reuse by offshore companies.

“Going the way of an opt-out model is telling Britain’s artists, musicians, and writers that tech industry profitability is more valuable than their creations,” said Prof Gina Neff, Executive Director at the Minderoo Centre for Technology and Democracy.

“Ambitions to strengthen the creative sector, bolster the British economy and spark innovation using GenAI in the UK can be achieved – but we will only get results that benefit all of us if we put people’s needs before tech companies.”

'Ingested' by technologies

Creative industries contribute around £124.6 billion or 5.7% to the UK’s economy, and have a deep connection to the tech industry. For example, the UK video games industry is the largest in Europe, and contributed £5.12 billion to the UK economy in 2019.

While AI could lead to a new generation of creative companies and products, the researchers say that little is currently known about how AI is being adopted within these industries, and where the skills gaps lie.

“ ̽��ֱ��Government ought to commission research that engages directly with creatives, understanding where and how AI is benefiting and harming them, and use it to inform policies for supporting the sector’s workforce,” said Neil Lawrence, DeepMind Professor of Machine Learning and Chair of ai@cam.

“Uncertainty about copyright infringement is hindering the development of Generative AI for public benefit in the UK. For AI to be trusted and widely deployed, it should not make creative work more difficult.”

In the UK, copyright is vested in the creator automatically if it meets the legal criteria. Some AI companies have tried to exploit ‘fair dealing’ – a loophole based around use for research or reporting – but this is undermined by the commercial nature of most AI.

Now, some AI companies are brokering licensing agreements with publishers, and the report argues this is a potential way to ensure creative industries are compensated.

While rights of performers, from singers to actors, currently cover reproductions of live performances, AI uses composites harvested from across a performer’s oeuvre, so rights relating to specific performances are unlikely to apply, say researchers.

Further clauses in older contracts mean performers are having their work ‘ingested’ by technologies that didn’t exist when they signed on the dotted line.

̽��ֱ��researchers call on the government to fully adopt the Beijing Treaty on Audio Visual Performance, which the UK signed over a decade ago but is yet to implement, as it gives performers economic rights over all reproduction, distribution and rental.

" ̽��ֱ��current lack of clarity about the licensing and regulation of training data use is a lose-lose situation. Creative professionals aren't fairly compensated for their work being used to train AI models, while AI companies are hesitant to fully invest in the UK due to unclear legal frameworks,” said Prof Diane Coyle, the Bennett Professor of Public Policy.

“We propose mandatory transparency requirements for AI training data and standardised licensing agreements that properly value creative works. Without these guardrails, we risk undermining our valuable creative sector in the pursuit of uncertain benefits from AI."

'Spirit of copyright law'

̽��ֱ��Cambridge experts also look at questions of copyright for AI-generated work, and the extent to which ‘prompting’ AI can constitute ownership. They conclude that AI cannot itself hold copyright, and the UK government should develop guidelines on compensation for artists whose work and name feature in prompts instructing AI.

When it comes to the proposed ‘opt-out’ solution, the experts it is not “in the spirit of copyright law” and is difficult to enforce. Even if creators do opt out, it is not clear how that data will be identified, labelled, and compensated, or even erased.

It may be seen as giving ‘carte blanche’ to foreign-owned and managed AI companies to benefit from British copyrighted works without a clear mechanism for creators to receive fair compensation.

“Asking copyright reform to solve structural problems with AI is not the solution,” said Dr Ann Kristin Glenster, Senior Policy Advisor at the Minderoo Centre for Technology and lead author of the report.

“Our research shows that the business case has yet to be made for an opt-out regime that will promote growth and innovation of the UK creative industries.

“Devising policies that enable the UK creative industries to benefit from AI should be the Government’s priority if it wants to see growth of both its creative and tech industries,” Glenster said.

̽��ֱ��UK government’s proposed ‘rights reservation’ model for AI data mining tells British artists, musicians, and writers that “tech industry profitability is more valuable than their creations” say leading academics.

We will only get results that benefit all of us if we put people’s needs before tech companies

Gina Neff

Kal Visuals - Unsplash

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̽��ֱ��Cambridge Awards 2024 for Research Impact and Engagement

zs332 — Mon, 03 Feb 2025 10:27:01 +0000

Meet the winner of the Cambridge Awards 2024 for Research Impact and Engagement and learn more about their projects.