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Go Viral! is a new game developed by Cambridge psychologists in partnership with the UK government to help fight the ‘infodemic’: the deluge of false information about COVID-19.

An early example of fake news has been found in the 3000-year-old Babylonian story of Noah and the Ark, which is widely believed to have inspired the Biblical tale. Nine lines etched on ancient clay tablets that tell the Gilgamesh Flood story can now be understood in very different ways – according to a Cambridge academic.

Study of thousands of players shows a simple online game works like a 'vaccine', increasing skepticism of fake news by giving people a “weak dose” of the methods behind disinformation. 

A new experiment, launching today online, aims to help ‘inoculate’ against disinformation by providing a small dose of perspective from a “fake news tycoon”. A pilot study has shown some early success in building resistance to fake news among teenagers.   

New evidence shows that a ‘social fact’ highlighting expert consensus shifts perceptions across US political spectrum – particularly among highly educated conservatives. Facts that encourage agreement are a promising way of cutting through today’s ‘post-truth’ bluster, say psychologists.