In tech we trust?

23 February 2018

Fairness, trust and transparency are qualities we usually associate with organisations or individuals. Today, these attributes might also apply to algorithms. As machine learning systems become more complex and pervasive, Cambridge researchers believe it鈥檚 time for new thinking about new technology.

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Members of the audience take pictures as President Barack Obama participates in a town hall meeting moderated by CEO Mark Zuckerberg at Facebook headquarters in Palo Alto, Calif. April 20, 2011

Opinion: What can we learn about you from just one click?

14 November 2017

How effective is psychological targeting in advertising? Dr Sandra Matz, a former PhD student at Cambridge now based at Columbia 探花直播, and her co-authors, including Dr David Stillwell from the Cambridge Psychometrics Centre, have published a new study which demonstrates that companies only need one Facebook 鈥榣ike鈥 to effectively target potential customers.聽

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Haiti Earthquake

Machine learning used to predict earthquakes in a lab setting

23 October 2017

A group of researchers from the UK and the US have used machine learning techniques to successfully predict earthquakes. Although their work was performed in a laboratory setting, the experiment closely mimics real-life conditions, and the results could be used to predict the timing of a real earthquake.聽

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