Cambridge Enterprise (CE), the commercialisation arm of the 探花直播 of Cambridge, has launched a film that showcases some of the world-changing ideas it has supported in the journey to market 鈥 from a drug with the potential to save millions of lives to a flower seed mix that helps bees.
Cambridge Enterprise (CE), the commercialisation arm of the 探花直播 of Cambridge, has launched a film that showcases some of the world-changing ideas it has supported in the journey to market 鈥 from a drug with the potential to save millions of lives to a flower seed mix that helps bees.
CE played a crucial role in all steps of the development of ichorcumab 鈥 from patenting to licensing to the final negotiation to get this taken over by a big pharma. They played a critical role throughout and we couldn鈥檛 have done it without them
Jim Huntington
探花直播film, a distinctive take on innovation, employs a custom-built chain-reaction device, taking viewers beyond the licences, patents and investment that are central to CE, by illustrating the impact of commercialising 探花直播 research.
鈥淚 have a drawer full of promotional videos from other companies that I鈥檒l never watch because they all mirror the same 鈥榯alking head鈥 format,鈥 said Cambridge Enterprise CEO Tony Raven. 鈥淲e wanted something that would grab people鈥檚 attention and get them telling our story, something outside the box.鈥
Thus was born CE鈥檚 take on the classic 鈥楻ube Goldberg鈥 machine, which was named after the American inventor and cartoonist. His illustrations depicted deliberately complex inventions performing simple tasks, usually as a chain reaction.
Using models, pyrotechnics and one very patient 探花直播 Professor, Cambridge Enterprise鈥檚 video illustrates some of the work the company has supported commercially: the anti-thrombin drug which has the potential to save millions of lives, a used in Formula 1 racing, to prevent ideological extremism and intergroup conflict, a that is helping the UK鈥檚 bee population survive and flourish, that creates unique music at the touch of a button, and a breakthrough in .
鈥CE played a crucial role in all steps of the development of ichorcumab 鈥 from patenting to听licensing听to the final negotiation to get this taken over by a听big pharma,鈥 said 探花直播 of Cambridge Professor Jim Huntington, Cambridge Institute for Medical Research, who appears in the opening frames of the film. 鈥淭hey played a critical role throughout and we couldn鈥檛 have done it without them.鈥
It took three weeks to build the machine. And on the day of the shoot, it took a team of 15 from Greenwich-based Contra to capture the continuous, unedited final take.听 Things went right. Things went wrong (you can ). Just resetting the machine after every failed take took half an hour (sweeping up flower seeds and sand, and rigging sparklers among other tasks).
鈥淲e felt a Rube Goldberg machine would be the perfect approach for Cambridge Enterprise,鈥 said Contra Agency Director David Hayes. 鈥淲e couldn鈥檛 be happier with the end result.鈥
Originally published on the 飞别产蝉颈迟别.听
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