Japanese men are becoming cool. ̽»¨Ö±²¥suit-and-tie salaryman remodels himself with beauty treatments and 'cool biz' fashion. Loyal company soldiers are reborn as cool, attentive fathers. Hip-hop dance is as manly as martial arts. Could it even be cool for middle-aged men to idolise teenage girl popstars?Ìý
Japanese men are becoming cool. ̽»¨Ö±²¥suit-and-tie salaryman remodels himself with beauty treatments and 'cool biz' fashion. Loyal company soldiers are reborn as cool, attentive fathers. Hip-hop dance is as manly as martial arts. Could it even be cool for middle-aged men to idolise teenage girl popstars?Ìý
Read more about the new research into 'Cool Japanese men.
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