‘You’re hired’. These are the words that the contestants on the television series ֱ̽Apprentice long to hear, but few ever do. Tim Campbell was the first winner of Sir Alan Sugar’s hit TV series and is now coming to Cambridge to share his expertise.

His lecture on Monday, November 10, which is free and open to the public will be called ‘Much Sugar is a good thing: the power of mentoring’ and comes as part of the Cambridge Business Lecture series. Tim will be sharing his experiences of working with Sir Alan and of setting up his own business.

He graduated from Middlesex ֱ̽ with a degree in psychology before working as a senior planner within Strategy and Service Development for London Underground. While in that post he applied to appear on the show and was one of the lucky few to be given the opportunity to become ‘ ֱ̽Apprentice’.

Contestants are offered the chance to work for Sir Alan’s company Amstrad with a £100,000 salary, but they have to work hard to keep their place in the show’s cut throat environment. To do so they must complete business tasks that test every aspect of their business knowledge and push them to breaking point. Unsuccessful contestants are ejected with the now infamous phrase ‘You’re fired’.

After winning the show, Tim took up his place at Sir Alan’s side as Project Director of Amstrad’s Health & Beauty division. His first task was to market a new anti-wrinkle device. After his initial 12 month contract ended he was kept on, but decided to leave 2 years after initially joining the company to work on new projects of his own.

While working for Amstrad, Tim held a series of one-to-one advice sessions for budding entrepreneurs., These were organised by the British Library’s Business and intellectual Property Centre. After leaving he set up the Bright Ideas Trust, a ‘social initiative to inspire the next generation of entrepreneurs’. ֱ̽Trust gives young people the advice and funding that they need to help get their ideas off the ground. Tim has also set up his own business specialising in male grooming.

ֱ̽audience on Monday will be able to learn the secrets of Tim’s success and find out why Sir Alan regarded him as a “Great Asset”. Tim will be speaking at Robinson College on Monday, November 10 at 5.30pm.

ֱ̽event is free but those who wish to attend need to book a place. More information can be found here:

After the lecture there will be free beer, other drinks will also be available.

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