Three students from Judge Business School represented Britain and came second against 37 other countries at the L'Or茅al Brandstorm 2008 International Finals in Paris.
Three students from Judge Business School represented Britain and came second against 37 other countries at the L'Or茅al Brandstorm 2008 International Finals in Paris.
Judge Business School鈥檚 MPhil Management students Ben Hayward, Matt Ives and Nicholas Niro entered under the team name of Blue ADynamics. They qualified for the finals after winning the UK Nationals on 31 March 2008.
探花直播annual event is an international marketing competition. It requires a team of three students from the same university to take on the roles of marketing brand managers for the existing L鈥橭real brand, Vichy.
探花直播teams are challenged to create their own product from within the brand, develop an original marketing strategy for it and to work with a renowned advertising agency to design a packaging and communications campaign.
Each team competes with the best national teams in their home countries, with the country winners going on to the international final in Paris.
Blue ADynamics鈥 brief was to develop a new product designed to sit within Vichy鈥檚 Capital Soleil Sun Care range which is aimed at a demographic of 13-25 year old male consumers.
探花直播team developed 鈥楳agnetic Wash-On Sun Protection,鈥 a brand of skincare cleansers with built in sun protection factor (SPF).
By cleansing with this innovative product a consumer can also ensure protection from incidental sun damage throughout the day.
Ben Hayward of Blue ADynamics described the brand as 鈥渁 revolutionary body and face wash range that fits into your individual daily routine and active lifestyle,鈥 thus eliminating the need for extra sun protection products.
Blue ADynamics presented their marketing campaign and the product 鈥楳agnetic Wash-On Sun Protection鈥 to a panel of judges at the Paris final which included Lindsay Owen-Jones CEO of L'Or茅al Worldwide and Zain Raj, CEO of Euro RSCG, a global advertising agency.
探花直播judges awarded Blue ADynamics second place, based on the strength of their original idea and marketing strategy.
They beat off strong competition from Argentina and Singapore, coming second only to the USA鈥檚 team from Brigham Young 探花直播, who study advertising at their university鈥檚 Advertising Academy.
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