Shopping vouchers could help one in five pregnant women quit smoking
26 February 2015Financial incentives could help one in five women quit smoking during pregnancy, according to new research published today in the journal Addiction. ̽»¨Ö±²¥study, led by researchers at the ̽»¨Ö±²¥ of Cambridge and King’s College London, found that only a small number of women ‘gamed’ the system to receive the incentives whilst continuing to smoke.