Winner takes all: Success enhances taste for luxury goods, study suggests

19 September 2017

Footballers in flashy cars, City workers in Armani suits, reality TV celebrities sipping expensive champagne while sitting in hot tubs: what drives people to purchase luxury goods? New research suggests that it may be a sense of being a ‘winner’ – but that contrary to expectations, it is not driven by testosterone.

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Stimulate your brain with the Cambridge BRAINFest 2017

05 June 2017

Why are we getting so fat?  Why do teenagers really need to lie-in? And can we fix a broken brain? These are just some of the questions that will be answered at , a free public festival celebrating the most complex organ in the body.

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Cambridge scientist shares world’s largest neuroscience prize for research on the brain’s reward system

06 March 2017

A Cambridge neuroscientist has today won the world’s most valuable prize for brain research, shared with two London neuroscientists. This year, ̽»¨Ö±²¥Brain Prize for 2017 is awarded to Cambridge’s Wolfram Schultz, together with Peter Dayan and Ray Dolan from ̽»¨Ö±²¥ College London for their analysis of how the brain recognises and processes reward. 

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