Tackling COVID-19: Dr Sharath Srinivasan
25 June 2020鈥淲ithout trust, we don鈥檛 flatten the curve,鈥 says Sharath Srinivasan, whose work in developing countries has given him an acute insight into how people鈥檚 worldviews and perspectives affect who and what they choose to trust. Through a new communications tool he鈥檚 helping to engage communities in Somalia so that COVID-19 risks are communicated effectively and rumours are quashed.