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Not far from the mystical temple complex of Angkor Wat in Cambodia sits a café, set up with support from the ̽»¨Ö±²¥ of Cambridge, that provides an opportunity for tourists to give back to the local community with its approach of 'people, planet, profits'.

When it comes to starting social enterprises, Paul Tracey and Neil Stott would love "to see a thousand flowers bloom". But doing good for society isn’t as straightforward as it sounds and even the best ideas can fail. Their research aims to understand the elements that are needed to help social ventures thrive.